NP Lövgren Nils-Petter Lovgren

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55DSL

Diesel owned street brand 55DSL’s 2005 Autumn/Winter collectionhad been inspired by a trip to the Scandinavian north with it’s quirky folk tales and dark winters, only occasionally illuminated by the mysterious aurora borealis.

Dark Tales

Instead of a traditional fashion campaign, we took the same inspiration as the designers of the clothes and wrote a book of dark tales, placing the clothing in the accompanying illustrations. The resulting catalogue was a quirky catalogue from which selected stories were made into print ads.

The book is graphic novelist Ashley Wood’s only illustration collaboration with a brand, making it an instant collectible.

Media: Retail catalogue and Print ads
Markets: Global
Agency: KesselsKramer, Amsterdam
Role: Art Director

 

 

Catalogue
Inside
Print Ad
Print Ad
Print Ad
Print Ad
Print Ad
Limited Edition Signed Catalogue
Limited Edition Signed Catalogue
Lürzer's Archive Cover
Lürzer's Archive inside
Creative Review
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Thank you