NP Lövgren Nils-Petter Lovgren

+1 (323) 381-8245
  • Curriculum Vitae
  • Instagram
  • Medium
  • Tumblr
  • Super Hero Personality
  • Friends
‹ › ×
Flyposter
1 /

Amnesty

Amnesty International’s Swedish branch asked us to help them raise awareness for their core cause, human rights, during the 2006 Swedish elections.We thought the most efficient approach would be to mobilize local AI branches around Sweden, from big cities like Stockholm to small towns like Jörn, as political candidates travelled through the country.

The campaigns revolved around asking attendees – from political candidates to average Swedes – what human rights meant to them.

Amnesty – An Active Voice

To encourage people to speak on record, it was important to keep the impromptu interviews casual and not feel like one of the many camera crews. The campaign was created using mobile phones with video capability (this was before iPhone) that was connected to a campaign blog (this was before Facebook and Youtube in Sweden). The local AI teams went to political rallies, music events and festivals to conduct interviews, instantly posting them to the blog, building a gallery of opinions of all sorts. The idea was to raise the issue with the politicians. The blog was supported by an advert on MTV Nordic, flyposters, campaign merchandise snd endorsed by swedish rockstar Lars Winnerbäck, whom’s tour functioned as the logistical structure of the campaign activating local AI branches where he played that summer.

Media: Video blog, fly posters, merchandise for the local AI branches and MTV
Markets: Sweden
Agency: Vardag AB, Stockholm
Role: Creative Director

MTV ad
6 Sheet Poster
Lars Winnerbäck Endorsement
Lars Winnerbäck Tour Merchandise
  • MTV Japan

    MTV is the smallest music channel in Japan…

  • Diesel

    Fashion brand Diesel’s Spring Summer collection for 2005…

  • INFINITI

    Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…

  • Wispa

    One of Cadbury’s most iconic products in the 80s, Wispa was discontinued in 2003…

  • Cadbury

    A Glass and a Half Full Productions…

  • Nike

    Women are at the top of their game and are making the world listen every day, in sport and in life.…

  • Bea Szenfeld

    Swedish fashion designer and celebrity…

  • GlobalEDU.org

    Google came to us with an initiative to bring educational ministries and technology start-ups together…

  • Wispa Duo

    Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…

  • Wispa

    To engage with the big Wispa fan base on social media…

  • Orange Romania

    Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…

  • GMAIL

    The Gmail wanted to celebrate reaching one billion users with a social posting…

  • NAKKNA

    When NAKKNA got asked to move their e-commerce site to Tictail…

  • NAKKNA

    Photographer Thomas Brown and I collaborated to create five films…

  • Bavaria

    Hooghe Bock is a seasonal beer released in autumn in Holland…

  • Samsung

    Three online films to showcase the new functions of the Galaxay Note 4  for its Launch…

  • 55DSL

    Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…

  • Google Expeditions

    B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…

  • Google Fiber

    Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…

  • Cadbury

    Launching a new chocolate bar aimed at women…

  • Cadbury

    A Glass and a Half Full Productions…

  • Faraday Future

    Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…

  • Prince’s Charities Foundation

    Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…

  • Amnesty

    Amnesty International’s Swedish branch asked us to help them raise awareness…

Thank you