Launching a new chocolate bar aimed at women.
Compared to the other Cadbury products, Bliss was made of extremely indulgent and luxurious ingredients such as vanilla mousse.
We decided to tell the story that Bliss had been treated like a queen in preparation for its consumers, making it The Worlds Most Pampered Bar of Chocolate.
Media: TV and Outdoor Posters
Markets: Untied Kingdom and Ireland
Agency: Fallon, London
Role: Creative Director
A Glass and a Half Full Productions…
Fashion brand Diesel’s Spring Summer collection for 2005…
Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…
Women are at the top of their game and are making the world listen every day, in sport and in life.…
One of Cadbury’s most iconic products in the 80s, Wispa was discontinued in 2003…
MTV is the smallest music channel in Japan…
Hooghe Bock is a seasonal beer released in autumn in Holland…
Swedish fashion designer and celebrity…
When NAKKNA got asked to move their e-commerce site to Tictail…
Three online films to showcase the new functions of the Galaxay Note 4 for its Launch…
Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…
Google came to us with an initiative to bring educational ministries and technology start-ups together…
Photographer Thomas Brown and I collaborated to create five films…
Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…
Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…
Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…
The Gmail wanted to celebrate reaching one billion users with a social posting…
To engage with the big Wispa fan base on social media…
Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…
A Glass and a Half Full Productions…
Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…
Amnesty International’s Swedish branch asked us to help them raise awareness…
B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…
Launching a new chocolate bar aimed at women…