Launching a new chocolate bar aimed at women.
Compared to the other Cadbury products, Bliss was made of extremely indulgent and luxurious ingredients such as vanilla mousse.
We decided to tell the story that Bliss had been treated like a queen in preparation for its consumers, making it The Worlds Most Pampered Bar of Chocolate.
Media: TV and Outdoor Posters
Markets: Untied Kingdom and Ireland
Agency: Fallon, London
Role: Creative Director
Fashion brand Diesel’s Spring Summer collection for 2005…
MTV is the smallest music channel in Japan…
A Glass and a Half Full Productions…
Women are at the top of their game and are making the world listen every day, in sport and in life.…
One of Cadbury’s most iconic products in the 80s, Wispa was discontinued in 2003…
Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…
Swedish fashion designer and celebrity…
Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…
Photographer Thomas Brown and I collaborated to create five films…
Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…
Amnesty International’s Swedish branch asked us to help them raise awareness…
Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…
Three online films to showcase the new functions of the Galaxay Note 4 for its Launch…
Google came to us with an initiative to bring educational ministries and technology start-ups together…
Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…
When NAKKNA got asked to move their e-commerce site to Tictail…
Hooghe Bock is a seasonal beer released in autumn in Holland…
Launching a new chocolate bar aimed at women…
B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…
A Glass and a Half Full Productions…
Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…
The Gmail wanted to celebrate reaching one billion users with a social posting…
Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…
To engage with the big Wispa fan base on social media…