NP Lövgren Nils-Petter Lovgren

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Faraday Future

Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility in a short film.

With no product to show until 2017 we focused on Faraday Future’s ambition is to reimagine mobility as a whole, and the film we made reflects the company’s human-centered ideals through vivid, optimistic scenes focusing on the needs of people instead of products all while asking, “What if?”.

The film that launched just prior to CES earned nearly 2 million views between Youtube and Facebook over three weeks.

Media: CES event, Youtube, Facebook and FaradayFuture.com
Markets: Global
Agency: B-reel Creative, Los Angeles
Role: Executive Creative Director

  • INFINITI

    Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…

  • Google Expeditions

    B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…

  • Cadbury

    A Glass and a Half Full Productions…

  • Cadbury

    A Glass and a Half Full Productions…

  • Nike Paris

    Launching Nike’s new global platform Play New in France,…

  • Nike

    Women are at the top of their game and are making the world listen every day, in sport and in life.…

  • Diesel

    Fashion brand Diesel’s Spring Summer collection for 2005…

  • Candy Crush All Stars

    After almost a decade of small-screen dominance, three billion global downloads and 200 million US players. Candy Crush was in need of a new generation of fans…

  • Wispa

    One of Cadbury’s most iconic products in the 80s, Wispa was discontinued in 2003…

  • MTV Japan

    MTV is the smallest music channel in Japan…

  • Prince’s Charities Foundation

    Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…

  • 55DSL

    Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…

  • Bavaria

    Hooghe Bock is a seasonal beer released in autumn in Holland…

  • Cadbury

    Launching a new chocolate bar aimed at women…

  • Wispa Duo

    Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…

  • Orange Romania

    Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…

  • Google Fiber

    Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…

  • Faraday Future

    Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…

Thank you