NP Lövgren Nils-Petter Lovgren

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Nike

Women are at the top of their game and are making the world listen every day, in sport and in life. We brought this to life in this Nike campaign for Asia-Pacific and Latin American countries.

Rallying Cry

This is a celebration of strong, independent women experiencing the exhilaration, frustration and pure emotion that only sport can bring, and not being afraid to express that. The campaign captures the visceral, vocal joy of sport – serving as a rallying cry to inspire other women to join them in driving change and moving the world forward through sport. A call to action to make the world listen.

Influencers featured in the campaign:
Amber Liu, Lauren Tsai, Valeria Piazza, Tayla Harris, Serena Williams, Yoyoka Soma, Koharu Sugawara, Sam Kerr, Rachwin Wong, Karmila Purba and Aori Nishimura.

Media: TV, Cinema, Youtube, Facebook, Instagram and other online media
Markets: Asia-Pacific and Latin America
Agency: Wieden+Kennedy, Portland
Role: Creative

60 sec film for broadcast and online
Design toolkit for Asia-Pacific and Latin American markets
Design toolkit for Asia-Pacific and Latin American markets
Design toolkit for Asia-Pacific and Latin American markets
Design toolkit for Asia-Pacific and Latin American markets
OOH in Melbourne
Instagram "Rallying Cry" story posted by influencers
Influencer teaser "Rallying Cry" Instagram carousels
Nike influencer "Rallying Cry" Instagram carousel
Event design toolkit for Asia-Pacific and Latin American markets
Social feed from Nike event in Lima
At events participants could make their own films for their social channels
At events participants could make scream gifs for their social channels
Retail design toolkit for Asia-Pacific and Latin American markets
Retail design toolkit for Asia-Pacific and Latin American markets
Retail design toolkit for Asia-Pacific and Latin American markets
Retail design toolkit for Asia-Pacific and Latin American markets
Behind the scenes 360 capture of Wall of Death
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Marie Claire Korea shared the film on Instagram
Vogue Korea shared the film on Instagram
W Korea shared Amber Liu 15 sec film on Instagram
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
Press coverage of Nike Rallying Cry - For full article click here.
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Thank you