Women are at the top of their game and are making the world listen every day, in sport and in life. We brought this to life in this Nike campaign for Asia-Pacific and Latin American countries.
Rallying Cry
This is a celebration of strong, independent women experiencing the exhilaration, frustration and pure emotion that only sport can bring, and not being afraid to express that. The campaign captures the visceral, vocal joy of sport – serving as a rallying cry to inspire other women to join them in driving change and moving the world forward through sport. A call to action to make the world listen.
Influencers featured in the campaign:
Amber Liu, Lauren Tsai, Valeria Piazza, Tayla Harris, Serena Williams, Yoyoka Soma, Koharu Sugawara, Sam Kerr, Rachwin Wong, Karmila Purba and Aori Nishimura.
Media: TV, Cinema, Youtube, Facebook, Instagram and other online media
Markets: Asia-Pacific and Latin America
Agency: Wieden+Kennedy, Portland
Role: Creative
