NP Lövgren Nils-Petter Lovgren

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Orange Romania

Orange Romania asked us to bring back the immensely popular characters Millidge and Doig, originally conceived by Wieden+Kennedy for an earlier campaign a few years back. They also tasked us to come up with a new third character.

We decided that because the market had moved on since the original campaign and data was now an important part of the offering, it made sense that the new character would be technology. We introduced a character, Hexidge, that just like technology, is sometimes great and sometimes can be a little random.

Media: TV and Outdoor Posters
Markets: Romania
Agency: Wieden+Kennedy, London
Role: Creative Director

Teaser TVC to build anticipation for the return of Millidge and Doig
Launch TVC where Hexidge is introduced
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  • Nike Paris

    Launching Nike’s new global platform Play New in France,…

  • Candy Crush All Stars

    After almost a decade of small-screen dominance, three billion global downloads and 200 million US players. Candy Crush was in need of a new generation of fans…

  • INFINITI

    Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…

  • Google Expeditions

    B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…

  • Diesel

    Fashion brand Diesel’s Spring Summer collection for 2005…

  • Nike

    Women are at the top of their game and are making the world listen every day, in sport and in life.…

  • Cadbury

    A Glass and a Half Full Productions…

  • Cadbury

    A Glass and a Half Full Productions…

  • 55DSL

    Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…

  • Orange Romania

    Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…

  • Cadbury

    Launching a new chocolate bar aimed at women…

  • Faraday Future

    Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…

  • Wispa Duo

    Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…

  • MTV Japan

    MTV is the smallest music channel in Japan…

  • Bavaria

    Hooghe Bock is a seasonal beer released in autumn in Holland…

  • Google Fiber

    Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…

  • Prince’s Charities Foundation

    Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…

Thank you