NP Lövgren Nils-Petter Lovgren

+1 (323) 381-8245
  • Curriculum Vitae
  • Instagram
  • Medium
  • Tumblr
  • Super Hero Personality
  • Friends
‹ › ×
Flyposter
1 /

Orange Romania

Orange Romania asked us to bring back the immensely popular characters Millidge and Doig, originally conceived by Wieden+Kennedy for an earlier campaign a few years back. They also tasked us to come up with a new third character.

We decided that because the market had moved on since the original campaign and data was now an important part of the offering, it made sense that the new character would be technology. We introduced a character, Hexidge, that just like technology, is sometimes great and sometimes can be a little random.

Media: TV and Outdoor Posters
Markets: Romania
Agency: Wieden+Kennedy, London
Role: Creative Director

Teaser TVC to build anticipation for the return of Millidge and Doig
Launch TVC where Hexidge is introduced
  • Diesel

    Fashion brand Diesel’s Spring Summer collection for 2005…

  • Cadbury

    A Glass and a Half Full Productions…

  • Nike

    Women are at the top of their game and are making the world listen every day, in sport and in life.…

  • INFINITI

    Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry.…

  • MTV Japan

    MTV is the smallest music channel in Japan…

  • Wispa

    One of Cadbury’s most iconic products in the 80s, Wispa was discontinued in 2003…

  • NAKKNA

    When NAKKNA got asked to move their e-commerce site to Tictail…

  • Cadbury

    A Glass and a Half Full Productions…

  • NAKKNA

    Photographer Thomas Brown and I collaborated to create five films…

  • Faraday Future

    Faraday Future is a new sustainable car brand. For its official CES launch they asked B-Reel to bring to life their vision for the future of mobility…

  • Prince’s Charities Foundation

    Fallon was part of defining the Start initiativeby the Prince’s Charities Foundation…

  • Amnesty

    Amnesty International’s Swedish branch asked us to help them raise awareness…

  • GMAIL

    The Gmail wanted to celebrate reaching one billion users with a social posting…

  • Bea Szenfeld

    Swedish fashion designer and celebrity…

  • Google Fiber

    Google Fiber wanted to showcase the possibilities in a near future were everyone has fiber speed connections in their homes.…

  • Cadbury

    Launching a new chocolate bar aimed at women…

  • GlobalEDU.org

    Google came to us with an initiative to bring educational ministries and technology start-ups together…

  • Samsung

    Three online films to showcase the new functions of the Galaxay Note 4  for its Launch…

  • 55DSL

    Diesel owned street brand 55DSL’s 2005 Autumn/Winter collection…

  • Google Expeditions

    B-reel was tasked with making the Google Cardboard section at Google’s 2015 I/O event…

  • Orange Romania

    Orange Romania asked us to bring back the immensely popular characters Millidge and Doig…

  • Wispa

    To engage with the big Wispa fan base on social media…

  • Bavaria

    Hooghe Bock is a seasonal beer released in autumn in Holland…

  • Wispa Duo

    Cadbury decided to introduce a Duo Bar (two pack) version of the Wispa chocolate bar…

Thank you