To celebrate the 10th anniversary of Candy Crush, we were asked to show how the game can transform any situation into a magical moment of fun. We partnered with Maytree, a Korean acapella group, to unleash the joy of Candy Crush. We made a film where the group unexpectedly brakes out into an entirely vocal version of the game’s iconic theme song while one of the group’s members floated up in the air as she was transported into the wonderful world of Candy Crush.
Broadcast TV, VOD, Social Media & Streaming.
United Kingdom and United States
Executive Creative Director