Cadbury Wispa – For the Love of Wispa

In 2008, fans at a Glastonbury Festival concert made an audacious plea, storming the stage to demand the return of Cadbury’s much-loved 80s icon, Wispa. This sparked a re-launch of the Cadbury chocolate bar.

Our ‘For the Love of Wispa’ campaign avoided leaning just on nostalgia and tapped into the passion for Wispa instead, inviting fans to lend their diverse talents – from barbershop quartets to boasting knights and rugby players – to create a unique TV commercial with any talent the fans were willing to donate. This movement spanned social media and a dedicated website to pledge your talent, and participants were rewarded with Wispa bars.

The response was amazing. The Wispa Facebook page swelled to over 180,000 fans in days, and their energy and talents were showcased in a festive commercial featuring about 300 of the fans. This celebration of Wispa’s was broadcasted in a prime-time ITV slot, thanks to bartering media time for – you guest it – Wispa bars.

After the re-launch, Wispa quickly became Cadbury’s fastest-selling product in four years. The Wispa Facebook page now hosts over two million fans. This energetic, fan-fueled campaign was recognized with a Gold IPA Effectiveness Award in 2010.