Ballantine’s wanted to connect with the gaming community. Our solution? Bring Mad Moxxi, a fan-favorite from the Borderlands franchise, into the real world as Ballantine’s Chief Galactic Expansion Officer. Giving her a Twitter and LinkedIn presence and partnering her with a squad of gaming streamers for live chats and interviews.
We launched this collaboration with a special Ballantine’s whisky bottle and a PSA film starring Moxxi. By doing this, we didn’t just advertise to gamers – we joined their world. Making us a genuine part of the Borderlands and gaming community.
Ballantine’s wanted to connect with the gaming community. Our solution? Bring Mad Moxxi, a fan-favorite from the Borderlands franchise, into the real world as Ballantine’s Chief Galactic Expansion Officer. Giving her a Twitter and LinkedIn presence and partnering her with a squad of gaming streamers for live chats and interviews.
We launched this collaboration with a special Ballantine’s whisky bottle and a PSA film starring Moxxi. By doing this, we didn’t just advertise to gamers – we joined their world. Making us a genuine part of the Borderlands and gaming community.
Media
Owned channels, Social Media and Influencer Partnerships
Markets
United Kingdom, United States, Poland, Spain, and Germany
Agency
No Problem
Role
Executive Creative Director
Media
Owned channels, Social Media and Influencer Partnerships
Markets
United Kingdom, United States, Poland, Spain, and Germany
Agency
No Problem
Role
Executive Creative Director
Selected work by creative director Nils-Petter Lövgren
