Ballantine’s wanted to connect with the gaming community. Our solution? Bring Mad Moxxi, a fan-favorite from the Borderlands franchise, into the real world as Ballantine’s Chief Galactic Expansion Officer. Giving her a Twitter and LinkedIn presence and partnering her with a squad of gaming streamers for live chats and interviews.
We launched this collaboration with a special Ballantine’s whisky bottle and a PSA film starring Moxxi. By doing this, we didn’t just advertise to gamers – we joined their world. Making us a genuine part of the Borderlands and gaming community.