Infiniti – Q50 – Nils-Petter Lövgren

Global campaign for the launch of INFINITI’s new Q50 in partnership with Stephen Curry. The campaign started with a teaser Instagram post by Stephen, where he made an incredible basketball shot into the sunroof of a Q50 from beyond the three-point line, creating excitement among his fans. The campaign then expanded into broadcasting and social media, featuring a film highlighting the connection between Stephen’s performance and the new Q50 in “Feeling of Performance.” This was followed by a brand message in “Two of Me,” showcasing the shared mindset of Stephen and the INFINITI brand. The final chapter was a playful product film called “Road of Her Dreams,” where Stephen’s 5-year-old daughter designed a track for him to race, showcasing the Q50’s drive assist technologies. Additional Instagram posts, boomerangs, carousels, and other online content from the shoots supported each campaign chapter.